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Even Montserrat’s New ‘Positive Image,” It Seems, Cannot be Fabricated Locally

The Chief Minister’s office has launched a project with funds made available, at one point reported by the Development Unit to be in the region of £250,000, under the theme Montserrat on the Move (MOM) 2005.
According to a full-colour magazine late in coming but hastily published for the opening occasion, it explains the theme as ‘reflecting the desire of Montserratians to move on with their lives.”

This, according to the magazine, ‘is illustrated in the cover design.”
We applaud the idea of the project, supposedly designed ‘of the people, for the people and by the people of Montserrat.’

The problem here, however, is that the project, which represented a proposal from Mr. Andy Johnstone, was condemned by every person who reviewed it, including the Development Unit, who felt however that rejecting the project proposal might prevent the funds from coming. Efforts should be made to continue since they felt some ownership for the project. Consequently it was to be rewritten.

Mr. Johnstone did not hide his objective when he spoke to representatives of the media. He made a photography exhibition proposal to DFID who thought it a good idea to join government in its effort to draw positive attention to Montserrat’s determination to live on, and tagged on the Media project, a long outstanding desire.

As the magazine mentions, this MOM project has alongside it the “Montserrat Media Project,” which evolved from of Mr. Johnstone’s original proposal to put on a photographic display during the tenth year of volcanic activity on Montserrat.

The MOM project is expected to showcase a series of events in 2005 “to commemorate 10 years of resilience by residents in response to the volcanic crisis – Montserrat’s culture at its best.” It is hoped that such events as St. Patrick’s Day celebrations, the opening of the Geralds airport, exhibitions by the Montserrat Volcano Observatory and the Montserrat National, Trust as well as exhibitions in the UK throughout this year will attract a steady flow of visitors who will experience a re-energised Montserrat.

The media project is supposed to benefit print and broadcast journalism, and film production, (that is radio, TV and newspaper.) This project should have begun since last August, but so far a two-day workshop was held for journalists and photographers, with school photographic competition to follow.

There has been little or no effort to publicise the extent of the benefit of this project to Montserrat, which is supposed to involve Montserratians to the fullest extent. The print and TV media still do not know how they should benefit from the media project.

The turn-out to the launch celebration (a cultural ‘medley’) function at Little Bay (festival city) on Monday night was very well received, but reportedly poorly attended, certainly not as well as expected. Not surprisingly, since other than the jingles on radio created by our local ‘support facilitator’ of the project, Justin ‘Hero’ Cassell, there has really been no publicity.
There is expected to be quite some print materials, (the magazine for starters), but so far our government officials have seen fit to send the work outside to be done at costs far exceeding what it was offered at to be produced at locally.

The implications of this, if not readily seen, remind us of the struggle being experienced by a seriously lagging economy and the need to keep monies within our borders. How can we complain of the majority who see fit to spend their dollars overseas when they combine that with the opportunity for a change in scenery?

It is not too late for what has gone so bad already to be resurrected into a project that will not just put well over £100,000 into one or two English pockets, along with all the other sums which will be spent overseas.
We do not believe that this can be the case, as there is nothing so far that exudes that confidence, but if at the end the Montserrat print, TV and film media will be able show off their improved talents and products; and Montserratians here or wherever can say, ‘Ten years and now we can begin to see some light,” then anything, no matter how shabbily organized, will be worth it.

There is much more to what we consider to be a bad case of how we continue to struggle within our own .



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